We know you have one — that’s why you’re writing this thing

Great first question, we love where your head is at. To start, you need to identify a problem, one that your brand can help solve. When explaining how to mitigate the issue, you don’t need to call out a specific product or offering for every point you make, but you should have one in the back of your mind. Lastly, make it fun, make it interesting, add some of your personality into it. We know you have one — that’s why you’re writing this thing.

But you’re not here to simply answer a question. You’re here to tell a story, which can sound trite, but it’s true. And to tell it, you need an arc: a beginning, a middle and an end. The best stories aren’t lists of hard facts. They are journeys that guide the reader through each new idea in a way that will inspire and captivate them. Don’t worry, we’re not looking for Lord of the Rings here. Just try to be empathetic to your audience’s reading experience.

Before you spin your yarn, there are some key steps to take: